I heard yesterday that because Walmart has been struggling financially and are ready to “ready to roll up its sleeves to win the lowest-price battle with its rivals.” I’m assuming Target is one of it’s bigger competitors with their lower prices, price-matching, and great coupons.
Two of the big changes Walmart plans to make is to give even lower prices and a better ad-matching policy:
Wal-Mart said store managers will check competitors’ prices more frequently. The company will press suppliers to lower their costs and will simplify its “ad match” policy.
From now on, if customers find a lower advertised price, Wal-Mart promises to match that price at the register in all stores without requiring shoppers to bring in a competitor’s ad as proof.
Personally I’m a little skeptical on how this will work out (at least at first) since many Walmart cashiers I’ve came across seem to have lacked training on the corporate Walmart policies regarding price-matching and coupons. However, I am excited to hear they are at least trying to simplify ad-matching experience!






















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