What Happened to BeautyCounter?

Last week BeautyCounter announced they’re closing up shop.

Their website says, ” Something new is on the way. We are currently ​working ​to build a new company but don’t worry, we’ll be back later this year with the safer, high-performing products you know and love, as well as some other surprises. In the meantime, you can find your Beautycounter favorites at Ulta locations around the US (through July only) and at Ulta.com (through July and beyond). If you want to be one of the first to hear about our launch later this year, drop your email below and we will be in touch as soon as we have more to share. Thank you for your support and for being a part of the better beauty movement.”

This is heartbreaking to the many loyal customers who relied on their clean beauty products. I feel even more for the women who made their livelihood selling it. According to CNBC in Jan. 2024, as many as 65,000 people promoted the products on social media and received a commission for sales.

As of right now, there are no further details about the relaunch. Until then, we’ll keep an eye out for BeautyCounter’s Instagram page.

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About Ashley

Ashley is very happily married and the mother to a beautiful little girl, and she is the main voice behind Embracing Beauty.

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