Walmart: Coupon Policy Change?


I heard yesterday that because Walmart has been struggling financially and are ready to “ready to roll up its sleeves to win the lowest-price battle with its rivals.”  I’m assuming Target is one of it’s bigger competitors with their lower prices, price-matching, and great coupons.

Two of the big changes Walmart plans to make is to give even lower prices and a better ad-matching policy:

Wal-Mart said store managers will check competitors’ prices more frequently. The company will press suppliers to lower their costs and will simplify its “ad match” policy.

From now on, if customers find a lower advertised price, Wal-Mart promises to match that price at the register in all stores without requiring shoppers to bring in a competitor’s ad as proof.

Personally I’m a little skeptical on how this will work out (at least at first) since many Walmart cashiers I’ve came across seem to have lacked training on the corporate Walmart policies regarding price-matching and coupons.   However, I am excited to hear they are at least trying to simplify ad-matching experience!

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About Ashley

Ashley is very happily married and the mother to a beautiful little girl, and she is the main voice behind Embracing Beauty.


  1. Wal-mart has been slow about catching up with others coupon policies. Rite-aid,Target,Wal-green, Kroger have all been GREAT.Kroger doubles coupons in my area up to a $1.00.Wal-mart does not.Now you say your going to try to be more caring about what we want..DOUBLE COUPONS,Try giving something back to your customers.Teach your cashiers coupon Policy.Open more check out lanes.

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